Consumers Want 4G, But Do You Really Understand it?
Earlier today I was doing online research on mobile phones because there is a particular phone I’m interested in called the Samsung Galaxy Note. I then questioned myself, does it have 4G connectivity? A friend of mine showed me an article from wired.com that described consumers like me and 4G.
Tech consumers get turned on when they hear that a new Smartphone has 4G, but would not know if their phone had a 4G connection, or wouldn’t know if they were in a 4G area if it hit them smack dab in the face. According to Wired.com,
In-Stat, a market research firm, recently announced that 75 percent of more than 1,200 surveyed consumers listed 4G as one of the features that an “ideal” phone would include. The survey also found that most consumers don’t know which carrier offers the fastest 4G speed.
The quote above rather worries me because consumers are being advertised something that they have the right, and means to understand, but don’t. Cnet.com posted a chart of Metro PCS, AT&T, Sprint, Verizon and T-mobile 4G coverage. The chart shows that if you are not with Verizon or T-mobile there is a good chance your city will not have 4G coverage in your area.
As a consumer this raises a question; Why am I being offered a product in my area where I could be paying more on my bill with no 4G connection available? The truth is that 4G is actually not fully developed yet and will not be for about a couple of years.
Would you believe that 34 percent of iPhone 4 users actually thought they had a 4G phone? Would you believe that a large part of people thought their 3G devices actually has 4G specs? This is very well indeed the truth. Around 34 percent of iPhone 4 consumers, including myself, suffered from consumer confusion by the iPhone “4″ name and Apples claims of having 4G-like speeds.
iPhone owners are not alone on this boat, and Blackberry is riding along with them as most their consumers believe their phone has 4G capabilities. Truthfully, no Blackberry handset now has 4G.
Are you one of the many people who want a 4G phone but never really understood the feature? On the other hand, are you one of the many to even buy an iPhone 4 or Blackberry and believe for some reason it had 4G connectivity?
Original article and source here [ Wired.com ]
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