Microsoft’s Xbox Entertainment Studio Ventures Into Interactive TV
Microsoft is looking for consumers to get more out of their entertainment on the Xbox gaming platform with plans to create interactive television and original programming for Xbox Live subscribers. Recently, Microsoft opened the Xbox Entertainment Studio in Santa Monica, California and will be headed by Former CBS TV executive Nancy Tellem.
With a team of 150 people Nancy Tellem planning to produce content such as “hit” programming, live events, reality shows and scripted programs. The programming will be comparable to the kind you see on TV, but users can share the experience while interacting with friends.
In 2013, Microsoft is gearing up to release over 40 new entertainment, customized TV, and new voice-controlled apps on the Xbox.
Kinect and SmartGlass will be key to Microsoft’s vision of interactive television. Recent rumors also suggest that Kinect will be a mandatory part of the next Xbox.