How Adam Orth Prepared an Industry for the Xbox One
Despite a decent amount of titles shown during their E3 2013 press conference, exclusives and third-party partnerships did not help Microsoft’s attempt to make the Xbox One appeal to gamers. A possible reason could be the quality of the games shown, but the policies that go with your gameplay on the Xbox One is what’s taking center stage. The more negative press I read during this week of E3 2013 the more I think of Adam Orth, a man who may of intentionally or accidentally prepared us for the Xbox One.
Adam Orth responded with the following statement on Twitter while defending an always online console:
“Just deal with it”
Don Mattrick recently gave this statement when trying to convince Geoff Keighley about the benefits of a connected console.
“Fortunately we have a product for people who aren’t able to get some form of connectivity, it’s called Xbox 360.”
As you can see, both responses are similar but Don’s is more damaging. Adam told us that we should accept that fact that a lot of devices in our modern world are online. On the other hand, Don Mattrick is telling consumers to stick with a current-gen console if they don’t approve of the Xbox One, or in other words don’t buy it. I believe it’s bad business to tell consumers to stick with an aging console and not buy the new one you are spending time and money advertising.
A “good” thing is that only requiring a 24-hour check is a lot better than an always online connection. I’m not saying be happy with Microsoft’s decision, just entertain the possibility that the controversy Adam stirred up on Twitter could have forced Microsoft to compromise their original vision of the console.
In closing I would like to present a scenario to you. What if Adam Orth didn’t share his opinions on Twitter a couple of months ago? I would imagine the backlash Microsoft is receiving from gamers would be 10 times worse than it is now.
Honestly we should be thanking Adam for softening the blow.